From Mobissimo Launch in Italy

On April 22, 2008  I traveled to Milan where we were holding official inauguration of Mobissimo Italia with press conference and debriefs as well as party for travel partners , journalist and of course MobiFans.

It was really great to be there- The reception was very warm. We found articles that were saying " Mobissimo is an american organization with Italian heart". 

The internet in Italy is very different than anywhere else- Italians love communication: meaning email, mobile phones , SMS is really what works very well for them.

Services like Twitter, Flickr are not very well know- there are a lot of political blogs, female blogs, travel blogs but very few technology blogs.

One final observation- which was very refreshing:
In Italy you are defined as a person, meaning people will first see me as Beatrice- a person with personality that has certain interests, hobbies, thoughts...

In the US - people often are defined by job that they are doing.

Here are couple of pictures from our conference and party

Thank you to Mobissimo Italia Team for great organization: Lucia, Serena, Fa bio and all the supporters: Romeo, Paolo, Christina, and many more people who worked with us.

More pictures here