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Good ideas from: SK-rt.com

I met Gabrielle Blair and  Laurie Smithwick the founders of sk-rt.com at the SXSW in Austin.

Sk-rt.com is a Digg like service which as the website says is " A place to find cool things. To read smart scoop. To connect with fab ideas, exceptional people, useful information, excellent products. All of it. And more."
It caters to female interest zone with categories such as , Arts and Entertainment,  Design and Crafts, Family and Parenting, Fashion ans Style, Food and Home, Mind Body and Spirit, Travel and Leisure and finally World and Business

As many users where women- the founders realized that women did not engage in Voting on a story ( Digg Style)  just as much as men did,  and so they changed the system - the  most popular story is not the one that was voted for, but the one that users actually read ( clicked on the link ).

The site has both- the articles submitted by users and articles submitted by editors
They are clearly distinguished by a different color and they are splitted in to columns.

Good luck Gabrielle and Laurie

PS. Laurie also blogs on Design Mom

Skrtcom_3

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